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Categories Starting a Business Business Planning Financing Your Business Managing Your Business Marketing Your Business Small Business IT   The Essential Contents of a Marketing Plan This article described the standard components of a marketing plan: situation analysis, marketing strategy, sales forecast, and expense budget. Contributed by Palo Alto Software, Inc. Detailed Marketing Plan Template This outline walks you through the components of a complete marketing plan: the Marketing Environment, (Macro and Business), Marketing Strategy and Financial Analysis. Identifying Your Competitive Advantage This article offers five proven competitive advantage strategies and and four metrics that your advantage should be judged against. Add Muscle to Your Competitive Edge Find out how to define your business competitive edge and make your potential customers aware of what differentiates your company from the competition. Contributed by: Curt Clinkinbeard the author of HyperGrow Your Business. Business Cards Get Noticed Mark Huesman of Absolute Marketing Group tells how to get more mileage out of an underutilized marketing tool, business cards, through professional quality design. Your Logo and Your Business Mark Huesman of Absolute Marketing Group addresses the importance of a well designed logo and three basic types of logos that could work for your business. Growing Customers & Growing Profits This article discusses the importance of growth by focusing on customer service by answering some key questions about customer segmentation. Contributed by: Curt Clinkinbeard the author of HyperGrow Your Business. Creating a Perfect Pricing Strategy This article discusses the six approaches to pricing a product or service appropriately by refining your pricing strategy toward perfect pricing. Contributed by: Curt Clinkinbeard the author of HyperGrow Your Business. Public Relations Marketing Learn how a variety of public relations programs can enhance your companies image, play a key role in promoting your business and communicate your message. Contributed by Palo Alto Software, Inc. Budgeting Methods for Marketing Promotions MacDalton Burns of Absolute Marketing Group addresses the process of setting a budget for marketing and promotion of your business so you can stay on track. This article explains six different budgeting methods that you can start using today.

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