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Overall:
User Friendly:
Robustness:
Customizable:
End Product:
Value:
Overall:
User Friendly:
Robustness:
Customizable:
End Product:
Value:
     Marketing Plan Pro takes the same easy to follow step by step approach used in Business Plan Pro and applies it to the marketing plan process. Also like Business Plan Pro, the software customizes your plan for your industry, business type and financial analysis needs. First the program walks you through a Situational Analysis with a detailed market analysis, SWOT, competitive analysis, and overview of the critical issues of marketing your product or service. The instructions are well written and the outline is easy to follow. You can use the Wizard Tasks or the Plan Outline to move between the sections making navigation simple and straight forward.  Marketing Plan Pro is packed with resources for discovering your market potential and identifying your target market.
     Following the Situation Analysis is a Marketing Strategy which allows you to build off of the data you found researching and set objectives and strategies for obtaining market share. The Market Mix covers Product, Price, Promotion and Customer Service four areas that should be covered in all business plans. 
     To some extent we wished that most of these sections were included in Premier Version of Business Plan Pro creating the most advanced easy to use total business start-up software suite on the market today. Unfortunately, this is not the case and buying Business Plan Pro Premier and Marketing Plan Pro together costs about $300 (after $79 bundle discount) which is a bit on the spendy side.
     Marketing Plan Pro’s financial analysis does not suffer from the same downfalls as the business planning programs. This is partly because the financial data only covers sales and direct expense (costing of products) forecasts. Again, the Forecaster function makes data entry a snap and the same annual, monthly or graphs can be used to input financial figures. Projections are easy to complete and comprehensive.
     The end product created by Marketing Plan Pro is second to none  making us wish it was automatically integrated in to PaloAlto’s business planning suites. That said, as a stand alone program it merits consideration for entrepreneurs who what to discover the potential of their business opportunity while taking a measured approach to risks. Marketing Plan Pro has all of the features a start-up needs to make your venture as successful as possible, which is why we chose Marketing Plan Pro as the editor’s pick in the marketing plan programs category for 2007.
 
Highs: User Friendly, Advanced Analysis, Simplified Process
Lows: A little costly on its own…but high value with bundle discount
Bottom Line: The Best Marketing Plan Program on the Market Today

Marketing Plan Pro
Editor pick
Order Now

Marketing Plan Pro     

Discover your Venture's Potential!

Only $179.95          Video Demo        
                                          Video Demo

 *$99.95 When Purchased With Business Plan Pro* 

 View the Whole Line Of PaloAlto Products at the DIYBizPlan - PaloAlto Storefront

 

Create a complete marketing plan

Marketing Plan Pro includes everything you need to create a professional, complete, and accurate marketing plan. Whether you are presenting a marketing plan to your department, working for a Fortune 500 company, or simply looking for a marketing direction for your small business, Marketing Plan Pro has all the features you need.

Track progress against your plan

Marketing Plan Pro is more than just a plan preparation tool. It will also help guide you in the actual use and implementation of your new plan. With a live roadmap and coordinated effort, your marketing activities will make a measurable difference in your business.

Sample marketing plans
 

Includes 70 sample marketing plans

Worried about writer's block? Get past the blank-page syndrome by using the software's built-in marketing plan templates. With 70 sample marketing plans to choose from, you'll never find yourself without an idea or direction for your own marketing plan.

Advice and tips at every step

Save yourself hours of work by using the proprietary EasyPlan® Wizard. This step-by-step wizard walks you through the detailed setup of a marketing plan and makes it easy to generate a marketing plan based on your specific needs. Marketing Plan Pro gives you the power to create a custom marketing plan quickly that is specific to your business and industry.

Marketing Plan Pro Reviews
 

Extend and customize your plan

For those of you that need additional flexibility and customization when creating your marketing plan you now have complete control over what's included or not included in your marketing plan. Need additional spreadsheets? Simply add it to your plan outline. Marketing Plan Pro includes many customization features that impress even the most advanced practitioners!

60-day money back guarantee

If you are unhappy for any reason, you can return the software for a full refund at any time within 60 days of purchase. With our money-back guarantee and an instant download available, you can get started on your marketing plan right away — with no risk.

* Bundle discount applies automatically in cart.

Order Today!

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