DIYBizPlan.com Marketing Plan Pro

Marketing Plan Pro takes the same easy to follow step by step approach used in Business Plan Pro and applies it to the marketing plan process. Also like Business Plan Pro, the software customizes your plan for your industry, business type and financial analysis needs. First the program walks you through a Situational Analysis with a detailed market analysis, SWOT, competitive analysis, and overview of the critical issues of marketing your product or service. The instructions are well written and the outline is easy to follow. You can use the Wizard Tasks or the Plan Outline to move between the sections making navigation simple and straight forward. Marketing Plan Pro is packed with resources for discovering your market potential and identifying your target market.

Following the Situation Analysis is a Marketing Strategy which allows you to build off of the data you found researching and set objectives and strategies for obtaining market share. The Market Mix covers Product, Price, Promotion and Customer Service four areas that should be covered in all business plans.

To some extent we wished that most of these sections were included in Premier Version of Business Plan Pro creating the most advanced easy to use total business start-up software suite on the market today. Unfortunately, this is not the case and buying Business Plan Pro Premier and Marketing Plan Pro together costs about $300 (after $79 bundle discount) which is a bit on the spendy side.

Marketing Plan Pro’s financial analysis does not suffer from the same downfalls as the business planning programs. This is partly because the financial data only covers sales and direct expense (costing of products) forecasts. Again, the Forecaster function makes data entry a snap and the same annual, monthly or graphs can be used to input financial figures. Projections are easy to complete and comprehensive.

The end product created by Marketing Plan Pro is second to none making us wish it was automatically integrated in to PaloAlto’s business planning suites. That said, as a stand alone program it merits consideration for entrepreneurs who what to discover the potential of their business opportunity while taking a measured approach to risks. Marketing Plan Pro has all of the features a start-up needs to make your venture as successful as possible, which is why we chose Marketing Plan Pro as the editor’s pick in the marketing plan programs category for 2007.

Highs: User Friendly, Advanced Analysis, Simplified Process

Lows: A little costly on its own…but high value with bundle discount

Bottom Line: The Best Marketing Plan Program on the Market Today

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* Bundle discount applies automatically in cart.

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